Sleigh bells ring. Are you listening?
You should be, for Christmas is nearly here. And since no one wants to do any more actual work in 2019, we have arranged a series of tempting distractions for you below. Enjoy!
Recent Tech SEO Stuff We Love
We made it across the pond for our first ever TechSEO Boost conference, earlier this month. It proved to be an extremely good decision, as the level of presentations AND attendees was...next level.
David's presentation was our favourite of the lot, as he showed how to use Google Apps Script in order to (you guessed it) build shit in Google Sheets. It was fun and entertaining and useful, all rolled into one.
But WAIT, you don't need to just browse the slideshare, because the awesome folks at Catalyst also published all the session recordings, so you can watch the whole conference while drinking mulled wine in your slippers, living your best life.
This is an absolute work of art, from the brilliant Alexis Sanders. She built a a real life, proper SEO game! The perfect solution for when client work dies down over holiday season.
If there's one thing SEOs should take away from 2019, it's that rendering is not going away. In fact, it's starting to take over our lives. You absolutely NEED to understand how rendering works, and how it can change the way that users and search engines consume your content. This post is an excellent place to get started.
As SEOs, we all spend a disproporiate amount of our lives telling clients why they shouldn't do X or Y. This is a story about how a client ignored the advice and went off piste with their own plan, and then their world turned upside down. Kinda reassuring, in a sadistic sort of way.
Other Stuff You Should Check Out
- I Buy Google Ads to Reduce Mass Shootings
A sideways look at Adwords, and how analysing click-through data for particularly 'troubling' keywords could help reduce mass shootings.
- How to do Keyword Research in 2020 w/ Nick Eubanks (VIDEO)
Ross Hudgens has got a good thing going with this video series, which I love. He basically just invites really smart people on and makes them talk. A winning formula if ever there was one.
- Complex Search-Results Pages Change Search Behavior: The Pinball Pattern
A super interesting study for anyone that cares about searcher behaviour (that's you, right?). It show's how Google's current smorgasbord approach to the SERPs affects how searchers scan the results.
- What we Learned from 1,000+ Tech SEOs About Tech Priorities
A subject close to my heart - tech audits. AND prioritization! What more could you want?
Happy holidays everybody, see you in 2020!