Best Buy Launches New Nationwide Technical Support Membership | Business
Just in time for the holidays, Best Buy has launched a new $ 200 membership for customers across the country that will not only offer tech support and shipping cost waivers, but also exclusive access to some of the hottest products. hard to find in the holiday season.
Best Buy has tested membership with a pilot program in the Twin Cities and a few other markets. The membership program is now called the Totaltech program.
For $ 200 per year, members receive free technical support from Geek Squad 24/7, plus up to two years of product protection on most Best Buy purchases, free shipping and free shipping. standard installation and prices exclusive to Totaltech members.
This holiday season, which is expected to be plagued by supply issues, Totaltech members will receive “exclusive access to some of the season’s hardest-to-find products,” the company said.
One of the sales that Totaltech members will have access to will be “Member Monday,” a new special event that offers members exclusive offers on popular technology products. Members’ Mondays begins October 18 and will run almost weekly during the holiday season.
As part of the nationwide rollout, Best Buy is converting 3.1 million customers already enrolled in its old technical support department to the new program.
On a conference call with analysts in August, Best Buy executives said Totaltech’s goal is to build more loyalty for the Best Buy brand and, with greater use of perks, create more sales.
“I think it’s this combination of features that… make our customers come to us more frequently and, as we also said, spend a little more each time they come to see us, because you have that combination. that keeps customers very attached to the Best Buy brand, ”said Corie Barry, CEO of Best Buy.
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