Can Cannabis Tourism Help Revive the Travel Industry?
Travel has been a hardship since the arrival of COVID-19. But with the marijuana products being used by a growing number of Americans, could cannabis, in its active and medicinal (CBD) forms help revive the travel industry?
The numbers are surprisingly high (sorry.) A 2020 report found that 29% of all active leisure travelers (and 18% of all Americans) want to do cannabis-related activities while on vacation. This interest in cannabis tourism is not theoretical; 25% of respondents have traveled to a destination for a cannabis experience, including 44% of Millennials and Gen Z members.
For years, American tourists have flocked to Amsterdam and its famous hash cafes. While the Dutch authorities seem to be cracking down, now American destinations are taking over.
“As of September 2021, cannabis is legal for recreational use in 19 states, Washington DC, Guam and the Northern Mariana Islands, while the use of cannabis for medical purposes is currently legal in 36 states, the District of Columbia and four US territories, ”said Steve Cottrell, president of Curaleaf Arizona. Curaleaf is a leading international supplier of cannabis related consumer products.
However, it is still illegal to use or possess nationally under the Controlled Substances Act. “Marijuana cannot be transported legally across state lines, regardless of your mode of transportation and regardless of when or when your trip begins or ends,” Cottrell said. “With regard to flight in particular, since cannabis is not federally legal, there is no way to legally transport it on an airplane since you will be flying under federal jurisdiction.”
Likewise, it is not an option “to go to a national park – even located in a state that has legalized marijuana – and to smoke because federal lands fall under federal jurisdiction”, explains Serge Chistov, expert in the cannabis industry and chief financial partner of Honest. Marijuana Co.
Within a state, it is important to know the legal limit that one is allowed to wear. Cottrell says, “Every state is different, so be sure to consult the laws of your local state to make sure you don’t get into trouble.”
With global sales expected to reach $ 55.9 billion by 2026, a hotel publication suggested hotels can’t afford to ignore the growing interest in cannabis use. With legalization in Colorado and Washington, hotel bookings increased 3.5% and from 6% to 7.2% when commercial sales began in 2014. Average room rates in Colorado increased by 3.8%, or $ 6.31.
The availability of cannabis can also be a differentiator in the highly competitive destination market. Mexico is a country in the process of legalization, where cannabis-centric spas or yoga centers could be potential tourist attractions.
What are other cannabis travel experiences? They could include a visit to a grow facility or dispensary like the 115,000 square foot Planet 13 in Las Vegas, a ‘420’ cannabis bus tour, trying CBD or THC drinks, edibles or tobacco, spa treatments with CBD products or a cannabis sample. in a “420 hotel”. There are cannabis dinners and “cannabis karaoke”. The operators also offer courses like “Puff, Pass & Paint”, “Introduction to Cooking with Cannabis” and “Puff, Pass & Pincushion”.
Serge Chistov of Honest Marijuana Co, there are many American destinations for cannabis travelers. These include:
· Hotels and B & Bs, nicknamed “Bud and Breakfasts,” that cater to the cannabis crowd in places like Massachusetts and Oregon.
· California connects tourists with activities like yoga on a cannabis-infused cocktail high on the dinner menu.
· In Maine, the shift from coffee to dispensary is happening with places like Higher Grounds, where you can order your latte with a side of the weed.
Colorado offers pot farm tours, specialty lounges for an herb-infused beverage, and a church that includes cannabis in its services. You can even learn how to roll sushi and joints at a Denver store.
Marijuana has been tried by 49% of Americans, according to an August Gallup poll. Some 12% of American adults use marijuana regularly, a big increase from 2013, when only 7% did. Additionally, 20% of Millennials, a prime travel demographic, are marijuana users, compared to 11% of Gen Xs and 9% of Baby Boomers.
Meanwhile, the non-intoxicating form of cannabis, CBD, is used as a pain reliever by millions of people, many of whom never “get high”. Merriam Webster’s defines CBD as “a non-intoxicating cannabinoid found in cannabis and hemp: CANNABIDIOL”.
Study shows 33% of Americans have used CBD products and 64% of CBD users use CBD for pain and inflammation relief. CBD products have quietly taken a country in pain by storm, which customers prefer to buy from CVS, their local dispensary, or Groupon. Unsurprisingly, 45% of current CBD users have increased their CBD consumption since the global coronavirus pandemic.
After suffering two years of COVID, can you take your CBD pain reliever gel or balm? The good news, according to Cottrell of Curaleaf, is that “it is legal to travel with CBD products derived from hemp as long as the THC content is below 0.3%.