• Continental continues its commitment as a major partner and supplier of tires for champions’ bikes and official touring vehicles
• Continental and the organiser, Amaury Sport Organization (ASO), are resolutely focused on the sustainable development of the Tour

Hannover: Even before the start of this year’s edition of the Tour de France in Copenhagen on July 1, 2022, Continental will extend its long-standing and trusted partnership and sponsorship activities until 2027 inclusive. As one of the five main partners and the winner’s stage partner, together with the Tour’s organizing body, ASO, the tire manufacturer will continue to actively shape the largest and most important cycling race in the world. years to come, and will contribute to a safe and sustainable future for the Tour. This will be in addition to the new ContiRe.Tex recycling technology used this year in tire production.

A solid partner of the Tour de France since 2017

Christian Prudhomme, Director of the Tour de France, is delighted with the continued cooperation: “Continental is one of the most important innovation partners of the Tour de France, with which we have become closer in recent years. We are proud to be able to benefit from the know-how of Continental’s experts in tire technology and sustainability for another five years.

The cooperation began at the end of 2017 between Continental as a sponsor and safety partner of the Tour de France, at that time already as a tire supplier for official support vehicles as well as a manufacturer of bicycle tires for champions. Continental has been one of the top five partners since 2019. “We look forward to the successful continuation of our partnership. In particular, the very important topics of road safety and a more sustainable future unite us and form the basis of our great collaboration,” says Ferdinand Hoyos, head of Continental’s tire replacement business in Europe, Middle East. East and Africa (EMEA).

Continental supports a more sustainable Tour de France

In addition to premium tire performance for cycling professionals and their supporting riders, the sustainable mobility of tomorrow is also a very important part of Continental’s business strategy. By 2030, the company aims to become the most sustainable tire manufacturer in the world and transfers these ambitions to its partnership with the Tour de France. “We welcome the Tour de France’s desire for greater sustainability and we support it wherever possible. This is why, for example, we are equipping the official support vehicles of this year’s tour with tires based on our new ContiRe.Tex technology,” explains Hoyos. “Each of these tire sets incorporate recycled polyester from reprocessed PET material.”

Six of the professional cycling teams participating this year will once again trust Continental as a tire partner: with the great regional team Bahrain-Victorious and international teams, Ineos Grenadiers, Groupama-FDJ, Movistar Team, Intermarché-Wanty-Gobert Matériaux and Team Arkéa-Samsic, all fighting for their place on the podium using handmade GP5000 tyres.

The first tour to start in Denmark, bike crazy

The 109th edition of the Tour de France will start on July 1 in Copenhagen, the European capital of cycling, in Denmark, and, after approximately 3,335 kilometers and 21 stages, will end on the magnificent Avenue des Champs-Élysées in Paris, France, July 24.

-Ends-

About Continental:

Continental develops pioneering technologies and services for the sustainable and connected mobility of people and their goods. Founded in 1871, the technology company provides safe, efficient, smart and affordable solutions for vehicles, machinery, traffic and transportation. In 2021, Continental achieved sales of 33.8 billion euros and currently employs more than 190,000 people in 58 countries and markets. On October 8, 2021, the company celebrated its 150th anniversary.

The Tires group sector has more than 24 production and development sites worldwide. Continental is one of the leading tire manufacturers and in the 2021 financial year generated sales of 11.8 billion euros in this sector of the group with more than 57,000 employees. Continental ranks among the technological leaders in the production of tires and offers a wide range of products for passenger cars, commercial and special vehicles as well as two-wheelers. Through continuous investment in research and development, Continental makes a significant contribution to safer, more cost-effective and more environmentally efficient mobility. The Tires business unit’s portfolio also includes services for tire trading and fleet applications as well as digital tire management systems.

Media contact
Khalil Dagher
Performance communication
Email: [email protected]
Press portal: www.continental-presse.de
Media Center: www.continental.com/media-center