Ethiopian Airlines renews $ 110 million contract
ADDIS ABABA, Ethiopia and SOUTHLAKE, Texas – October 11, 2021 – Saber Corporation (NASDAQ: SABR), the leading software and technology provider that powers the global travel industry, and Ethiopian Airlines, the Ethiopian national airline and the Africa’s largest airline, renewed their long-term strategic partnership for an additional seven years with a minimum commitment of $ 110 million.
Under the agreement, Ethiopian airlines will continue to use Saber’s passenger service system, SabreSonic, enabling it to automate sales and service, helping it maximize revenue opportunities and create revenue. efficient airport experiences for travelers.
Additionally, Saber’s Intelligence Exchange will help improve the airline’s passenger experience by providing real-time intelligent information to help make more informed business decisions.
“Despite the effects of the pandemic, Ethiopian Airlines continues to be one of aviation’s greatest success stories,” said Dino Gelmetti, vice president EMEA, Saber Travel Solutions.
“COVID-19 has accelerated competitive pressure from airlines and the need for digital transformation, and as Africa’s most powerful carrier, Ethiopian Airlines has been able to adapt quickly to the changing landscape, strengthening its position as the recovery accelerates. “
The expanded deal will also include the dynamic availability of Saber, which will help Ethiopian airlines generate additional revenue by enabling a proactive response to ever-changing travel conditions with optimized prices, and Saber’s Group Optimizer, which will help the carrier to optimize the process of managing group reservations, a difficult area for many airlines to streamline today.
These solutions will provide the airline with a competitive advantage by providing intelligent recommendations based on market demand and competition.
“At Ethiopian, the implementation of robust and cutting-edge technology plays a key role in our success,” said Mr. Tewolde Gebremariam, Group CEO, Ethiopian Airlines.
“The pandemic has created many unknowns in the travel industry, and Saber’s smart technology will help us quickly understand and adapt to the new landscape.
As travel begins to pick up, it is crucial that we remain focused on profitability and growth. Our extensive technology partnership with Saber will help us evolve into a more flexible and modern environment while improving operational efficiency. “
Saber’s robust travel platform and secure solutions provide the technology that airlines, agencies and hoteliers rely on. The company is committed to continuing to accelerate innovation in the travel industry.
Its multi-year technological transformation will provide the agility, scalability and stability needed to modernize the travel experience, another step towards Saber’s vision of creating a new market for personalized travel.