Holiday group take over fourth caravan park in North Wales
A growing family holiday business has acquired its fourth caravan park in North Wales. SF Parks has taken possession of Sun Valley Caravan Park, a 10.8 acre family site on the banks of the River Clwyd at Rhuddlan near Rhyl.
SF Parks is owned and operated by the Seldon family and has three other sites in North Wales. The latest deal was backed by HSBC UK.
The new site offers 185 holiday homes and a range of facilities including a family clubhouse, bar and game fishing on site. Following the acquisition, SF Parks will see its capacity increase from 1,000 to 1,200 caravans.
This will allow the company to further capitalize on the staycation boom that the industry has continued to experience in recent years and the acquisition will generate a 22% increase in revenue for SF Parks. This growth will see an increase of 11 employees.
SF Parks has further expansion plans in North Wales which should further bolster these growth figures over the next few years. Jonathan Seldon, Director of Operations at SF Parks, said: “We are delighted to welcome Sun Valley Caravan Park to our existing portfolio. Like us, they are a dedicated family business with over 30 years of industry experience.
“The funding from HSBC UK will facilitate the immediate growth of the business and allow us to focus on improving our facilities to create the best possible experience for caravan owners and their guests, who make such a vital contribution to the local economy.We look forward to welcoming more visitors from across the UK and seizing further opportunities for expansion in the future.
Jon Higginson, Director of Corporate Relations at HSBC UK, said: “SF Parks is an experienced third generation family business with a genuine passion for delivering memorable experiences for holidaymakers in the beautiful surroundings of Towyn. The impact of the pandemic on the sector has been extremely difficult, but it’s fantastic to see the business rebound with the exciting addition of Sun Valley Caravan Park. We are delighted to support the business with the acquisition and look forward to seeing the growth that comes from this synergy.
Established in 1999 and run by Ronald Seldon and his twin sons Jonathan and Oliver Seldon, SF Parks also has parks in Towyn, Llandudno and Conwy. Meanwhile, Sun Valley Caravan Park was established in 1991 by Adrian and Christine Townsend.