MarketInk: Holiday Bowl Association President Deplores COVID Cancellation
While there weren’t enough bad things throughout 2021, college football fans were disappointed in the final week of the year when the SDCCU Holiday Bowl was called off after the Bruins’ UCLA have decided not to play the game due to COVID-19 reasons.
For advertising and broadcast director Bob Bolinger, who served as 2021 president of the San Diego Bowl Game Association, the nonprofit that oversees the football game and parade, Holiday Bowl week has been “quite a week,” he told The San Diego Times.
On game day, about five hours before the scheduled 5 p.m. kickoff, UCLA issued a statement saying the team would be “unable to participate in tonight’s game due to COVID-19 protocols.”
“At five minutes after noon on game day, I got a phone call from Mark,” said Bolinger, referring to Mark Neville, CEO of the San Diego Bowl Game Association. “At first I thought Mark was joking because he likes to tell jokes. But, this time it wasn’t a joke.
The Tuesday, December 28 game was to be played in a renovated Petco Park, temporarily converted from baseball to football for this unique event. The North Carolina State Wolfpack was scheduled to play at UCLA.
“The word that summed up the week was heartbreaking,” Bolinger said. “For the hundreds of volunteers who have put in thousands of hours of work, including our sponsors and civic partners like Padres and the San Diego County Credit Union, as well as the student-athletes and hard-working Petco team, as well as Thousands of fans who failed to watch their team play, the experience was simply heartbreaking.
During the afternoon of game day, within hours of UCLA’s decision, Bolinger said efforts were made to find another team to play the Wolfpack. “However, on Wednesday morning it was obvious that we had no more options,” he said. Thus, the game was officially canceled and the game’s trophy was awarded to the state of North Carolina.
“The trophy ceremony was emotional for everyone who was there, including the head coach and players from North Carolina State,” said Bolinger. “One of the players approached us without solicitation and said that the Holiday Bowl experience was by far the best he has ever had, and that” each of my teammates feels the same as me. ” I will remember this comment for a long time.
It was the second year in a row for the game to be canceled. The Holiday Bowl 2020 was also the victim of a pandemic.
“The only bright spot was that we succeeded in our mission of filling hotel rooms and local restaurants at a slow point in the tourist season,” Bolinger said. “I just wish everyone had the opportunity to enjoy a football game as well.”
The Holiday Bowl began in 1978 with the goal of generating tourism for San Diego and filling hotel rooms in late December, typically the slowest tourist time of year in San Diego.
Bolinger’s career has included over 35 years of executive management experience with several major San Diego radio station groups including iHeart Media, Entercom and CBS, which owned and operated well-known radio brands like Q106, KFMB, KOGO, KGB, Star 94.1, KyXy and KSON.
In 2020, after 17 years as Vice President and Market Director at CBS Radio and Entercom Communications in San Diego, Bolinger joined two longtime friends in the advertising industry, Mike Stafford and Bob Cerasoli, to become partners of CSB Impact, a marketing and marketing agency in San Diego. media management company. He volunteers on the board of directors of the San Diego Bowl Game Association.
“More than anything I’ve learned from my career in broadcast radio and sales is the importance of perspective, that on radio we were usually just in the entertainment business and in the business. information, ”Bolinger said. “It was still very disappointing and heartbreaking this year, but we have learned a lot and now we look forward to the game which will be played in 2022.”
Bolinger’s term as president of the San Diego Bowl Game Association will end in March. Qualcomm’s Cherry Park is next to become president.
Karen Pearlman leaves UT after 25 years to join Business Journal
Longtime San Diego reporter Karen Pearlman, who has covered local news and sports since 1986, left the San Diego Union-Tribune after 25 years and will join the San Diego Business Journal on January 10. Pearlman said she will cover retail, tourism and hospitality, a pace previously owned by Mariel Concepcion, who left the business weekly.
“I am delighted and honored to join the Business Journal. It will be good for my career to add business reports to my resume, ”said Pearlman, who mainly focused on East County community news at UT. “I will be working with some great journalists in my team and the newspaper has an excellent reputation. “
Pearlman declined to discuss the details of his departure from UT. “It was a mutually agreed separation,” Pearlman told The San Diego Times.
Pearlman joined UT in December 1996 as a Sports News Assistant. She was promoted to journalist in 2010. Prior to UT, she wrote for the El Cajon-based California newspaper Daily from 1986 and for the Chula Vista Star-News in the mid-1980s. From 2000 to 2010, she wrote also freelance writer for the San Diego Jewish Journal.
The Skokie, Illinois native has lived in San Diego since 1979 and attended Patrick Henry High School, Grossmont College and San Diego State University.
During the last quarter century of coverage of city council meetings, school boards and other public bodies at UT, Pearlman was often accompanied by Chloe, her four-legged cocker spaniel-poodle mix rescued from animal shelter El Cajon when the dog was 1 in 2010. “Chloe has been my goodwill ambassador for a long time and a great way to make friends,” said Pearlman.
Evotek appoints Mike Mayo as vice president of marketing
San Diego-based Evotek, a secure digital business facilitator, has appointed Mike Mayo as vice president of marketing. Mayo has experience leading technology-driven digital marketing efforts and marketing and branding teams in parallel businesses and agencies, the company said.
“Mike brings a unique strength to unite teams while creating a cohesive experience for employees, customers and partners,” said Jeff Klenner, president of Evotek. “We are delighted that Mike is leading our marketing efforts to deliver on our brand promise to be the premier secure digital business enabler. “
“I look forward to working with the amazing Evotek team,” said Mayo. “By delivering a cohesive and streamlined experience, our customers and employees will truly connect with our brand, placing Evotek in a unique position to take that connection to new heights. “
Evotek helps customers move from traditional IT to a secure multi-cloud with cybersecurity, mobility, platform engineering, and algorithmic IT operations services. The company was named one of Inc. Magazine’s “Best Places to Work” in 2018 and 2020. CRN, a publication previously known as Computer Reseller News, also included the company in its “Solution Provider 500,” ” Next-Generation 250 ”,“ Triple Crown ”and“ Top 150 Growth Companies ”Lists.
The IABC hosts the “New Year, New Connections” mixer
The San Diego Chapter of the International Association of Business Communicators will kick off the New Year with a “New Years, New Connections” networking mixer from 6:00 p.m. to 8:00 p.m. on Wednesday, Jan.12 at The Presley at Liberty Station, 2855 Perry Road. The cost of participation is $ 10 for members, $ 20 for non-members. The entrance fee includes a drink ticket and snacks. Members of the IABC Board of Directors in San Diego will be introduced at the event. For more information, visit http://sandiego.iabc.com/.
Rick Griffin is a San Diego-based public relations and marketing consultant. His MarketInk column appears weekly on Mondays in The Times of San Diego.