New global research from Expedia Group highlights growing consumer interest in sustainable tourism
Posted an hour ago
Proposed by Expedia Group
SEATTLE, April 21, 2022 /CSRwire/ — Expedia Group is committed to working within the travel industry to make travel more responsible. New research released today by Expedia Group™ Media Solutions, the global travel advertising platform connecting marketers to millions of travelers across Expedia Group brands, reveals that while 90% of consumers are looking for sustainable options when booking, 70% feel overwhelmed with navigation options and the best choices to be a more sustainable traveler. Along with this increase in more conscious travel, Expedia Group is reaffirming its commitment to the planet by joining two initiatives aimed at accelerating a more environmentally friendly tourism industry.
Expedia Group has joined the Travalyst Coalition to support its mission to give travelers better information and encourage travel providers to improve the sustainability of their offers. Additionally, Expedia Group has become a proud signatory to the Glasgow Declaration for Climate Action in Tourism, committing to provide pathway-aligned plans to support halving emissions over the next decade and achieve net zero emissions as soon as possible before 2050.
“As Expedia Group advances its sustainability strategy, we are committed to taking action to address climate change and to working across our industry and with a range of partners to shape a travel industry and more sustainable tourism,” said Aditi Mohapatra, Vice President of Global Social Impact and Sustainability, Expedia Group. “Travelers are looking for ways to minimize their environmental footprint while traveling and have a positive impact on the destinations and communities they visit. And they are increasingly turning to our platform for inspiration and guidance to inform their decisions. By joining these two essential industry collaborations, the Travalyst Coalition and the Glasgow Declaration for Climate Action in Tourism, Expedia Group is aligning our business towards a Net Zero future.
Expedia Group is aligned with the Travalyst Coalition’s goal for the industry to educate travelers about greener choices. The Travalyst Coalition brings together some of the world’s largest travel and tourism service providers and platforms, like Expedia Group, to collaboratively address one of the biggest challenges facing the industry – how to deliver robust information but accessible on sustainability.
Sally Davey, CEO, Travalyst, said, “We are delighted to welcome Expedia Group to the Travalyst Coalition. Since its inception, Travalyst’s mission has been to transform travel into an entirely positive industry. Driven by data and the fundamental belief that travel is a force for good, Expedia Group’s engagement, platforms and data will enable Travalyst to help more travelers and travel providers make better choices for themselves and for the planet.
By becoming a signatory to the Glasgow Declaration on Climate Action in Tourism, Expedia Group commits to deliver and begin implementing its climate action plans within 12 months. The Declaration unites travel and tourism behind a common set of climate action pathways, aligning the sector with global commitments and catalyzing collaborative solutions to the many challenges facing businesses and destinations around the world.
In support, Expedia Group agrees to:
- Align plans with the Declaration’s five pathways (Measure, Decarbonize, Regenerate, Collaborate, Finance) to accelerate and coordinate climate action in tourism
- Report publicly annually on the progress made against the intermediate and long-term objectives, as well as on the measures taken, and
- Work collaboratively, share best practices and solutions, and disseminate information to inspire other organizations to become signatories and help each other achieve goals as quickly as possible.
Zurab Pololikasvili, Secretary General of the World Tourism Organization (UNWTO), said: “UNWTO is proud to welcome Expedia Group as a signatory to the Glasgow Declaration. As a leading online travel platform, Expedia Group can play a key role in inspiring tourists and tourism service providers to change their behavior for the better and step up climate action in tourism. »
Expedia Group sees a collaboration like this as an effective way to have a multiplier effect in the travel industry. To better serve travelers and accelerate the travel industry’s sustainability journey, Expedia Group is strengthening its partners’ commitment to sustainable tourism by sharing insights, leveraging data solutions and forging partnerships , enabling relevant sustainability content on its platform.
An example of how this is happening is Expedia Group’s partnership with UNESCO under the UNESCO Sustainable Travel Pledge to promote sustainable travel, community resilience and heritage conservation around the world. global scale. To date, more than 9,000 properties in more than 60 countries have joined the UNESCO Pledge, demonstrating that more and more travel companies are ready to make concrete and transparent commitments to sustainability as that the threat of climate change is becoming more real day by day.
Additional information from the recent publication Sustainable Travel Study from Expedia Group Media Solutions:
The price of sustainable travel
- Nearly 70% of consumers are willing to sacrifice an element of convenience to travel more sustainably.
- Nearly 3 in 4 travelers would choose a destination, accommodation or transportation option that supports the local community and culture, even if it were more expensive.
Opportunities in sustainable travel
- Half of travelers want to see more sustainability information from destinations, tourism boards or visitor resource groups.
- Recommendations for local businesses and restaurants and transportation options that have a lower environmental impact are the primary type of sustainable travel information consumers want to see when planning a trip.
Key points to remember
- Travel brands need to make sustainable travel information easier to understand and show the value and impact of responsible travel choices.
- Travelers want to know that travel brands are committed to sustainability, not just ticking a box.
For additional global insights into travelers’ attitudes, values and motivations to make conscious choices, download the full Sustainable Travel study and stay tuned for additional regional insights.
Conducted in partnership with Wakefield Research, the study included an online survey of 11,000 representative general population adults aged 18+ in 11 global markets – Australia, Brazil, Canada, China, France, Germany, India, Japan, Mexico, United Kingdom and United States – aligned between February 11 and March 6, 2022.
About Expedia Group
Expedia Group, Inc. companies provide travel for everyone, everywhere through our global platform. Driven by the fundamental belief that travel is a force for good, we help people experience the world in new ways and form lasting connections. We provide cutting-edge technology solutions to fuel partner growth and success, while facilitating memorable experiences for travelers. Our organization is made up of four pillars: Expedia Services, centered on the group’s platform and technical strategy; Expedia Marketplace, focused on product and technology offerings across the organization; Expedia Brands, home to all of our consumer brands; and Expedia for Business, which provides business-to-business solutions and relationships across the travel ecosystem. The Expedia Group family of brands includes: Expedia®, Hotels.com®, Expedia® Partner Solutions, Vrbo®, trivago®, Orbitz®, Travelocity®, Hotwire®, Wotif®, ebookers®, CheapTickets®, Expedia Group™ Media Solutions, CarRentals.com™ and Expedia Cruises™.
About Expedia Group Media Solutions
Expedia Group™ Media Solutions, the advertising organization of Expedia Group, offers industry expertise and digital marketing solutions that enable brands to reach, engage and influence its qualified audience of travelers around the world . Through its extensive network of leading travel brands and global outlets, Expedia Group Media Solutions provides marketing partners with exclusive, data-driven insights into traveler behaviors at every stage of the purchase journey, as well as solutions dynamic advertising, to offer strategic and measurable campaigns. results. For more information, visit www.advertising.expedia.com.
Expedia Group, Inc. companies provide travel for everyone, everywhere through our global platform. Driven by the fundamental belief that travel is a force for good, we help people experience the world in new ways and form lasting connections. We provide cutting-edge technology solutions to fuel partner growth and success, while facilitating memorable experiences for travelers. The Expedia Group family of brands includes: Expedia®, Hotels.com®, Expedia® Partner Solutions, Vrbo®, Egencia®, trivago®, Orbitz®, Travelocity®, Hotwire®, Wotif®, ebookers®, CheapTickets®, Expedia Group™ Media Solutions, Expedia Local Expert®, CarRentals.com™ and Expedia Cruises™.
More than Expedia Group