The move means Sykes is entering the static caravan holiday market for the first time, diversifying its range of rental properties as the company seeks to become the leading UK-centric alternative accommodation platform.

Graham Donoghue, CEO of Sykes, said: “As the UK’s leading static caravan hire provider, UKcaravans4hire is the ideal company to have on our side as we enter this new market, offering UK holidaymakers an unparalleled choice of affordable, high-quality housing. lodging.

“This is a transformative time for Sykes as we accelerate our ambitions to become the leading name in UK tourism. We see huge potential in UKcaravans4hire to serve what is currently an underserved market, applying our expertise and our cutting-edge technology to grow the business and catapult to even greater success.”

UKcaravans4hire was established over 10 years ago and connects holidaymakers to over 6,000 holiday homes across the UK.

Following the acquisition, the Huddersfield-based business will continue to be managed independently by its existing management teams, but will be attached to a newly formed parent company.

The combined group of companies under Sykes, whose own platform provides access to over 22,500 holiday homes, is expected to take over 2.65 million customers on holiday in 2022. The group employs over 1 700 people and is on track to deliver over £170m in revenue in 2022.

Gareth Irving, CEO and Founder of UKcaravans4hire, said: “This deal represents a new chapter for our business and I know that with Sykes’ expertise and support we will be able to build on the huge success we have already had. had in the past two years. decades.

“Looking forward, we are ideally placed to reap the rewards of the growing demand for affordable holidays, working with Sykes to grow our business and promote our holiday homes to a wider audience.”