The Tripadvisor Plus program forced to make significant changes; Travel Industry Veterans Launch Spotnana; Hopper CEO Plans to Build Travel Super App for the West – Media, Telecom, IT, Entertainment
United States: The Tripadvisor Plus program forced to make significant changes; Travel Industry Veterans Launch Spotnana; Hopper CEO plans to create awesome travel app for the West
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The annual Skift World Forum, held last week, produced a number of newsworthy articles for this week’s update. Enjoy.
Well-aligned Tripadvisor Plus program forced to make significant changes
(“Sounding Off: Tripavisor Plus Changes Show the Complexity of Travel Plans”, September 24, 2021 via Phocus Wire)
While the Skift Global Forum received a lot of attention last week, the other big player in the industry was Tripadvisor and its decision to make some significant changes to its subscription model, Tripadvisor Plus. For weeks now, we’ve been detailing the challenges of the program, particularly those related to Tripadvisor’s public posting of its discounted rates to members. For this reason, the big brands were unwilling to commit to the program. Last week, Tripadvisor announced a drastic change and will now offer retail commission rates (discounted member rates are gone), but will offer members a “roughly equal” cash back credit to the discount. ‘old member (or new commission percentage). When and how travelers receive credit is unclear. While the change may make it easier for big brands to participate (but will they, given that the program is now becoming another commissionable leisure distribution channel), it is not clear whether the change will increase traveler interest. for the program (and will increase essential subscription fees). What is clear is that Wall Street did not welcome the announced changes, slashing the company’s stock price by 8% (a loss of $ 374 million in market value) the day after the news broke.
Travel industry veterans launch Spotnana
(“Business Travel Startup Backed by Founder of Concur Launches with $ 41 Million Raised,” September 24, 2021 via Phocus Wire)
Last week, co-founders Sarosh Waghmar (founder of TMC, WTMC) and Shikhar Agarwal publicly unveiled their new cloud-based business travel platform, Spotnana. Joining Sarosh and Shikhar at Spotnana are industry heavyweights, Steve Singh (founder and former CEO of Concur), Greg Stanger (former CFO of Expedia and Duetto), Bill Brindle (former COO of Amex GBT) and Johnny Thorsen (founder of ConTgo and former executive with Amex, Travelport and others). Spotnana hopes not only to create a new corporate booking platform, but to provide users with a full range of corporate booking tools and services, including supplier inventory, all based on a whole new stack. of technologies. Spotnana plans to make its technology available to business users and other travel agencies and travel management companies.
Here is the awesome travel app
(“Hopper CEO Hopes to Build Google-Crushing SuperApp for Travel,” September 23, 2021 via Skift Travel News) (subscription may be required)
In a conversation last week at the Skift Global Forum, Hopper CEO Frédéric Lalonde outlined his plans for creating Western’s first travel superapplication. According to Lalonde, it’s only a matter of time before the super-app trend that has taken Asia by storm (for example, China’s Pinduoduo) spreads west. For Lalonde, his obsession with the superapplication is to reduce the costs of consumers’ travel, a goal he hopes to achieve through a combination of content, price analysis, a variety of fintech products (price freezes, buy now, pay later) and virtual currencies, all choppy with just the right amount of gamification. When asked if Western users are ready to embrace a single travel platform, Lalonde suggested that Skift’s Dennis Schaal return in five years.
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